TV Advertising Scorecard for Excel – Measure Advertising performance with TV Advertising Scorecard for Excel
Software Information Preview List:
- Developer: AKS-Labs
- License / Price: Free Trial / US$60.00
- Suitable Platforms: Windows 95/98/ME,Windows NT/2000,Windows XP,Windows NT/2000/2003/SBS2003,Windows Vista
- Version:
- File Size: (Bytes)
- Add date or Last Updated: 24-JAN-11
Author’s introduction about TV Advertising Scorecard for Excel :
Despite modern technologies that certainly help a lot in TV media planning, it still presents a very complex issue because many criteria sometimes opposite to each other should be taken into consideration. For example, sometimes repetition or increasing of OTS becomes useless as it does not produce necessary increase in awareness and therefore inquiries, sales, etc. Measure Advertising performance with TV Advertising Scorecard for Excel
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