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Press Advertising Scorecard for Excel – Measure Advertising performance with Press Advertising Scorecard for Excel
Software Information Preview List:
- Developer: AKS-Labs
- License / Price: Free Trial / US$60.00
- Suitable Platforms: Windows 95/98/ME,Windows NT/2000,Windows XP,Windows NT/2000/2003/SBS2003,Windows Vista
- Version:
- File Size: (Bytes)
- Add date or Last Updated: 24-JAN-11
Author’s introduction about Press Advertising Scorecard for Excel :
Positive changes in the indicators suggested will certainly add to the efficiency of advertising campaign in press. However, it is a mistake to improve one of them at the expense of others. For example, a company should not reduce CPC at the expense of reach or advertising budget at the expense of frequency if the product/service advertised implies, for instance, low involvement where repetition of advertising information is desirable. Measure Advertising performance with Press Advertising Scorecard for Excel
Friendly reminder when you download Press Advertising Scorecard for Excel: The download link is legitimate, it comes from Regnow which belongs to Digital River Inc. (NASD: DRIV) family of companies, you can be safe and free to use the downloader.
